“Limited Time only” — those three magic words
Here is another method that you can use for driving traffic to your web site: offer a new product or service for a limited time. For example, you can introduce a new membership website and offer reduced monthly memberships for a two-week period — after that, the monthly membership fee will go up. If your offer has a great deal of perceived value, people will be much more likely to take immediate action — simply because no one likes to miss out on a good thing. If you use a little foresight, you will not end up taking a financial loss at all — in the long run, you will actually make more money, and dramatically increase your website traffic in the process.
