Why Didn’t Anyone Think of This Before?
I just learned about a great concept. It’s called loan officer marketing. It involves loan officers creating partnerships with real estate agents. Why didn’t anyone think of this before? After all, these guys need each other. The majority of a loan officer’s business comes from home buyers, and most people can’t afford to buy a home unless they get a loan first. And yet, many brokers and agents try to do their work alone. It doesn’t make sense. Of course, partnerships can have problems if the two parties aren’t compatible. But if a loan officer chooses the right agent, I can imagine it would be invaluable.
