Can we trust independent reviews which from blogger?
There are companies that offer services to conduct thorough and long term studies and independent reviews, and they base their report on facts – actual sales, current clients, law suits filed against the company, information gathered through surveys, and random consumer or client interviews.
On a less serious environment, like the blogosphere, bloggers post reviews on their websites which may be a better resource for ordinary people who simply want an honest opinion regarding a certain brand, restaurant, book or movie. As word of mouth advertising is the best form of advertising, a blogger’s independent review may be more convincing to some than an independent company’s detailed report.
That is why advertisers are starting to penetrate the blogosphere by seeking bloggers to make a review of their products through paid posts.
